Re: Go back to discrete ads served off your own machines
'If I wanted to sell copies of Lotus Notes, I probably wouldn't advertise on Mumsnet, but maybe there's some BDSM site somewhere were people like to inflict themselves with that sort of thing.'
I checked on a BDSM site - even they're not perverted enough to inflict that on themselves (although there is a guy with that nickname).
As to match.com, last time I looked it did cater for same sex dating, but bi dating was broken. Obviously not all queer women visiting a lesbian site are exclusively interested in women.
Then again, Facebook was inviting me to 'date a cowgirl' a couple of years ago. Bit tricky in the UK..