Re: Go back to discrete ads served off your own machines
You just tell the advertiser you've served loads of ads and they'll believe you and give you tons of cash! Don't know why no-one's thought of this before....
Oh I do understand that it is harder. But it could be done ... independent audits & a bit of trust (which is sadly lacking in today's commerce).
The biggest problem is going to be deciding which ads to show on which page. In some ways it should be simpler: what is the page topic? Put something related. But ad flingers seem to want something much more dynamic & up to the minute. But fixed ads worked in print, so maybe a retro-ad movement might be a solution.
Biting the hand that feeds IT
