Re: Good stuff but a sticking plaster fix ...
Hang on - I'm a rural business, and bandwidth means I can Skype (or Zoom, or hangout, or whateerthehellcustomerwants) in to meetings without having to drag my arse across rural roads for an hour or more. 10Mbps will do, but crappy asymmetric and flaky *DSL, no chance.
It's not (all) just form-filling farmers around here. We'll even pay for service (but not necessarily what BT/OR want to charge). Fat wireless links from chrches, as long as the backhaul's ok, would seem to fit the bill.
It does sound like it's just a way to get masts without the planing hassles, though.