Actually read the article?
I find Reg comments generally better than other news sites, but I'm surprised today, to see so many by people who seem to be frothing while having read only the headline: the article describes what data would be collected, explains it is anonymised and even points out that Location is based on whatever the user selected at install time.
Yes, it should be opt-in not -out, but apart from that: why all the fuss?