Re: BT return?
So how many free subscribers do you need to earn an extra £750 million a year.
Looks like about 3 million which doesn't look that illusory. But there is also advertising and sponsorship money.
The economics look like the domestic revenues have topped out here. But there's still plenty of money to be made, especially in Asia which is inevitably going to lead to more games be scheduled for their time zones (Saturday morning anyone?) or even over there.
I'm not a fan of these developments but you can see the way things are going.