Reply to post: Re: Marketing vs reality again

Still not on Windows 10? Fine, sighs Microsoft, here are its antivirus tools for Windows 7, 8.1

Dave K

Re: Marketing vs reality again

"We hear from our customers security is one of the biggest motivators for their move to Windows 10,"

In my experience, the two biggest motivators are the fact that Windows 7 goes EOL in less than 2 years (and companies have bad memories of the rush and cost when it came to eliminating XP usage before support ran out), plus the fact that MS has made sure that it's increasingly difficult to buy new systems that support Windows 7 (due to the Kaby Lake+ block).

As such, most customers I see are moving to Windows 10 because they're being forced to do so, not because they want to. And it's not surprising. Most companies want a reliable and stable platform for their systems, not one that gets regular and major "feature upgrades" that offer little-to-no benefit whilst making office PCs unusable for hours at a time (due to the upgrade), and also causing additional downtime (when a PC fails to upgrade properly).

Hence, many customers don't like Windows 10 compared to Windows 7, but feel as if they have little alternative right now.

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