Re: "trying on shoes in a shoe shop"
Well, my grandfather never tried a suit in a shop. The tailor had his various sizes. He would come home with some cloths to choose from, my grandfather chose which one(s) he liked, than the tailor came back with an unfinished, custom-made suit to try and then made any required changes for the finished one. They fit perfectly, of course.
So, really, nothing new. You just need to be able to afford it. It means you are rich enough, or workers are poor and cheap enough they have to accept this to make a living.
It's just like Uber, Deliveroo, and the like - one century ago and until about the 1960s you had the same services - grandmother too didn't need to shop for food, she ordered it from the various shops and had it delivered home - as long as delivery boys where cheap it worked.
I'm not sure if getting back to those low-paid jobs is "disruptive" and "innovative". You can make a lot of money when you're at the top of the pyramid, though.