Re: Poor copy
Things have to be read in context. This is true of many languages, including English.
It is perfectly fine to say "it will appeal the decision" if the context surrounding it - "Qualcomm lost. It will appeal the decision." - is sufficient to supply the missing information as 'it' in this case would refer to Qualcomm, and 'the decision' would refer to the one it 'lost', which would imply against the decision.
Of course, if you want absolute precision (e.g. a legal document, contract) then you may want to avoid implicit context and always use specifics - "Qualcomm lost. Qualcomm will appeal against the decision."
But then, this is The Register, not a legal document such as a contract, so they are perfectly fine to use implicit context (as long as it is reasonable clear).