We can at least hope this presents the issue in a way that the typically apathetic Joe Public can understand. I frankly don't care if Burger King gets a little extra publicity out of it, if it helps to get the issue in the minds of people that wouldn't care otherwise.
At my workplace, most of the people I talk to have no idea what Net Neutrality is, or why it's so important. When I explain it to them, they get it. I just don't have time to go around and explain it to the other 330,000,000 people that need to understand it.