M$
I couldn't actually believe they would call Microsoft "M$" on their blog, but they do.
How spectacularly immature for a group who want to have themselves thought of as professionals.
And as it seems they treat the NHS with the same degree of contempt it isn't surprising when they find they aren't exactly welcomed with open arms, have the book thrown at them.
I have little sympathy for their bleating. Sure; it was a good idea. But if they embark on their own venture without the buy-in of those they claim to be wanting to help they shouldn't have expected to get anything but the cold shoulder.
This is not the way to deal with professional organisations.