Intel's fake news
Intel's downplaying of meaningful consequences from Meltdown and Spectre appears to have become unsustainable
In the nature of things like this most people will read the story while it is big in the headlines for a few days and then lose interest. Thus they will believe that this affects all CPU vendors, not just Intel. So the Intel misinformation campaign will have worked. Intel will not get castigated for misleading statements.
Main-stream media will prob continue to mis-report it as they don't have the interest to follow tech sites.
Upfront, open & honest is not what large corporations do, unfortunately.