Re: Data Collection is about control, not the value of the data
Not even subscription. Look at Google, Facebook, Uber, Twitter etc. Just having those "customers" on your books is enough to drive the control/power/influence factor.
That is where the money is at. How many "users" the service has. So those IOT alarm clocks? I guess FitBits will be an example of how and what will be done with data/customers and which is more lucrative a return, the data on their health, or the ability to hook them into a life long product (as MS/Apple or Coke found out!).