Re: Eh?
The packaging is something people are prepared to pay for too. You can buy a fridge for £300, or a branded one for £600 which stores about the same but has digital display and looks way nicer in your kitchen... both are equally adequate at keeping your food cold.
You can buy a lovely desk for £1000 or get a kitchen worktop and 4 legs from Ikea for £200 (tops). Both offer the same storage area (actually the cheap one is bigger) and pure functionality.
Computers are not immune to this.