Sure the manufacturer might be able to get to it but how likely is that going to happen?
Big Data loves you. This data has value to be (I hate this word) "monetised" and Cerberus will be wearing little bootees¹ and a doggie coat before anyone with an MBA and a performance review forthcoming misses this opportunity.
Please note that said MBA isn't inherently evil, just working in an environment that mandates such tactics to survive.
Biting the hand that feeds IT
