Exactly. The fine is WAY too light.
In the game of American Football, it's often a strategy to 'take a penalty' instead of allowing the other team to score. Typical penalties of this nature would include 'pass interference in the end zone' which results in the ball being moved next to the end zone. BUT... the defending team still gets ONE MORE CHANCE to stop the score from happening, or maybe as many as 3 more chances, with a lower scoring 'field goal' on the 4th down, which is better than a 6+1 point touchdown.
So what if the offending company is counting "fines" as part of its "cost of spamming people" ?
And that's why it's PATHETIC.