Re: @ Dave Filesystem
So the ones who are willing to pay for the content they want to watch are losers? I agree. They also have to cough up for the BBC even if it provides nothing of interest to them and are of no benefit to them. In that way we certainly are losers.
Why do you claim that Sky subscribers don't watch the BBC? If some IoT virus were to go around which removed Freeview and Freesat channels from the their Sky box EPG, people might realise how little they're really getting for 60 quid or more.