I would suggest that this has happened either because someone at the TV site decided to add the miner to their site to 'test it out' whether with authorisation or not, or the company's Google account was hacked and so the hacked had access to the company's tag manager control panel. You probably won't find out as it would be blamed on a hacker anyway.
If they had access to the website itself then they could just add the code directly or obfuscate with one of the many shortening services available.
Biting the hand that feeds IT
