Re: What fragmentation?
It depends on what you consider to be a "considerably worse company" than Apple. If you're okay with Google slurping your personal data at an alarming rate, and selling off your tastes and personal data (which you have no control over) to other companies, then I suppose everything is okay. Google is in the business of advertising. Google advertises by collecting data on its users as its primary business model. Apple is in the business of selling hardware, not advertising. Apple already knows their customer well enough. They're two very different takes on the same market.