Another BATty idea
But just thinking about this, how do we price the advert? So much per pixel? Animated GIFS cost more? Sound costs more? Video cost a huge amount more? Irrelevant ads cost more?
This could bring the advertisers, or at least the advertising industry, into even more disturbing (to them) contact with reality than ad-blockers. Their favourite tricks which they believe are most effective at grabbing my attention would be those I'd price most highly as they're most annoying. If the advertisers caught on that they were paying more to be disliked....
Biting the hand that feeds IT
