Re: I'm stealing this!
You can bet your bottom dollar that the Prof lists all his media appearances in his performance assessments and gets lots of approval by his university, which gets mentioned every time he pops up. Expensive to buy such exposure and his Principal and Dean will be most impressed.
I remember in one job dutifully filling in some online form for the university listing my competences but of course never got tapped. Just wait until there is some mass snafu in muscle anatomy and my day will come. Until then I lurk in my mad scientist lair communing my my fellow illuminati and plotting the singularity, with muscles.