Equifax customers buy their services specifically because they want to invade your privacy and rifle through your financial, residency and employment history (plus anything else they can get their hands on) so I therefore find it unsurprising that they don't really give a damn about wider privacy breaches. Many of these organisations (e.g. Insurance companies) already openly engage in racial and sex discrimination
and would cheerfully DNA profile you and share the results amongst themselves given half a chance.
