Someone has to dig at MS in a completely unrelated article?
Well, to be fair. There were all those Windows RT devices and Windows Phones that got brought out with lots of pomp and promises and then dropped quicker than a celeb with a sex offence charge.
Usually, firms seem just to get away with encouraging consumers to buy 'the future' only for the poor invester to find out a couple of months down the line it was an '8-track' they bought.