I've been considering Blue Origin as the poor cousin between them and SpaceX. After all, Blue Origin have been doing hops, whilst SpaceX have been orbital for years. This ups the ante rather a lot though.
Still, Musk himself can sit back in his volcano-lair happy that he's changed the world however the race between him and Bezos pans out. It's not like he'll struggle to pay for cornflakes at any time soon!
Two years is a long time, though, and the Falcon Heavy is slated to fly three times in the next six months. Fun times for big toys!