We need companies like Purism
While I won't address all the tech details here, I will submit that the modern age absolutely needs organisations like Purism, as much as we need a free press, separation of powers in government, independent judiciary, free speech - the human right to dignity, privacy and the basic right *not* to treated like an exploitable commodity.
Whether Purism specifically ticks all the boxes is less important than that we support the principles of security, freedom from snooping, government overreach and corporate spying.
So I wish them well. "Apple, but ethical" - excellent. Next up, "Google but not evil" and maybe one day "Social media, by grown-ups".