Re: Variant on a theme....
"In the early days it was get some investors, start a website find a mosquito infested swamp in South America or a couple of sacks of tulip bulbs and sit back to wait for the pile of money to come it."
The theme pre-dates the intertubes by a few years.
Actually, I wouldn't be at all surprised if Ogg didn't once acquire an excessive number of colourful pebbles by involving Zogg and his neighbours in a pyramid marketing scheme for 'direct-to-you' dinosaur steaks.