Re: Does IMEI count as personally identifiable info?
So. If the IMEI is held in a database alongside PII then you could potentially identify the owner of the phone. If you both knew the IMEI and had access to the database.
Its not the IMEI thats the identifier though. If they are sticking it in a database alongside the phone number (which is PII) then theres a problem.
A|nd I think you are probably wrong about shops not having records of purchasers versus TVunits serial numbers. I might be wrong. Easy enough to do.