Re: get a foothold in the market - money talks
Certainly the appstore did the platform no favours.
And the hardware was capable, but lacking in zing (although my Nokia 920 always felt like a premium product).
But where MS totally missed the bus was in providing a long term upgrade path. Having to throw away 3 year old hardware is fine if it's landfill Android, but lethal if you've previously stiffed the punter for a couple of hundred quid. This is something MS could have managed, especially for their own (ex-Nokia) hardware. They didn't, and frankly they deserved to fail.