Takeup versus availability
The article (yet again) conflates availability of superfast broadband with takeup of it, so the figures and comparisons with other countries aren't very meaningful. If 94% of the country (by what, area? population?) can have superfast, but the average is 16, does that mean most people don't care, or don't know, or won't pay, or live in the 6%, or what?
Biting the hand that feeds IT
