Douglas Adams already pondered thusly...
"MARKETING GIRL:
When you have been in marketing as long as I have, you’ll know that before any new product can be developed, it has to be properly researched. I mean yes, yes we’ve got to find out what people want from fire, I mean how do they relate to it, the image -
FORD:
Oh, stick it up your nose.
MARKETING GIRL:
Yes which is precisely the sort of thing we need to know, I mean do people want fire that can be fitted nasally. "
Biting the hand that feeds IT
