Re: Pass the popcorn
"Entering a globally highly competitive market with well established multi-national players in an environment where you are about to lose all your global trade deals, ironically due in part to your own lobbying."
He off-shored production some time ago. He doesn't need UK-global trade deals except for those which make imports from his factories cheaper. Brexit increases costs for such manufacturers who remain in the UK. Are you surprised he lobbied for Brexit?