Reply to post: Re: Logical move for Apple

How Apple is taming the ad biz. Just don't expect Google or Zuck to follow

Graham Cobb Silver badge

Re: Logical move for Apple

As it said, Google is not really affected.

That is only true if you visit Google at least once a day.

Sure, most people do visit the search engine once per day, although not everyone searches for something every day - plenty of people spend whole days in Facebook, WhatsApp, Twitter and Instagram. if you miss a day does Google lose the info about what you were doing that day?

More interestingly, some people have switched to another search engine. For example, I search using Startpage. I don't use Gmail so that means I almost never visit Google at all!

So, does this mean that those trying to make big advertising less effective should push really hard for people to search using Startpage or DuckDuckGo? If a significant number of people using Safari did that, would that make a noticeable dent in Google's advertising capabilities?

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