How?
"Equifax is ideally placed to help businesses if they experience a data breach. We have one of the largest sources of detailed consumer data in the UK."
I don't have time (OK can't be bothered then) to download the white paper to see how Equifax can help a business which experiences a data breach. If some one else does download it can you explain just how Equifax would be able to help? Surely if a company suffers a data breach they already have customer details so why would Equifax having these details help? Are Equifax offering a form of data restoration facility if a company's customer data is destroyed by the breach because in that case how would a company know which records have been destroyed?
Biting the hand that feeds IT
