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Sacre bleu! Apple's high price, marginal gain iPhone strategy leaves it stuck in the mud

Anonymous Coward
Anonymous Coward

The iPhone was unique because it could do one or two things (web and maps, but not much else) much better than the competition at the time.

A bit of an understatement - the whole UI was many orders of magnitude better, smoother, more intuitive and more fluid than anything that had existed before. We'd never seen anything like it. I think you forget how woeful Windows CE was - the slowness, the crappy UI, the 15 year old region-based GDI juddery screen redraws - changing from portrait to landscape mode on my old XDA involved 2-3 second screen delay whilst the UI tottered its way to stability. The iPhone just animated the flip. Wonderful!

But the iPhone X is just a bit odd really, and shows how closed and out of touch (no pun intended) the Apple culture has become. Jobs ran Apple like this because he thought he knew best, and he was often right. I have no idea what Cook thinks.

Touch ID was a brilliant idea, and beautifully executed by Apple - right there in the primary UI control. How could that be better? You don't have to hold the phone up, you can use it whilst it's in a dock without any odd spinal contortions. How is facial recognition really any better? That I don't get. And as for the price...

However, this will sell and sell and sell. Everyone lives on dreams and credit nowadays. £1,000 is nothing if you don't see it leaving your wallet.

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