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'Don't Google Google, Googling Google is wrong', says Google

mark l 2 Silver badge

Google are wanting people to say 'Search on Google' rather than to google or googling because if to google becomes a verb in common use they can loose the ability to trademark the name as it become generic. This happened to the word hoover in the UK where it was common for people to say they were going to hoover their carpets even if they actually meant vacuum,

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