In the UK...
In the UK, to say you 'Bing' anything to describe a search for information (or non-search, which is more the point), it would give a facial response of utter distain and confusion, from those on the receiving end of that conversation.
To say you Bing something is really saying you don't understand the subtleties of what makes you British. There is a real sense of repulsion in using that word as a verb. Googling something on the other hand...everyone understands that.
My brother (state-side), states things like 'Ping me' in his emails. That feels me with distain too and I'm not sure why, it just does.