So what else is new?
Scientific American had "scientific" surveys done that proved that most of its readers were rich executives likely to want to see ads for BMW's, Rolexes and high-end liquor, instead of far less valuable students and old shufflers. Hyping your "audience" is SOP for anybody selling eyes to advertisers. You'd think the ad droids would have figured it out by now.
Biting the hand that feeds IT
