Re: based on 71 users
"But what strikes me about this whole thing is that nobody did any such study, before flat design became popular."Actually they did. When the web started it was all flat. When 3D elements became available studies were done. Not just on 3D, but all aspects of web page design. Mostly ignored by so-called web page "designers", but there are examples of excellence. The Google home page and Amazon for instance.
There's an aspect to this that Neilson probably took into account. While a person browsing the web when it was new would invest some time, today with so much choice a page that frustrates through design will send users looking for something easier to use. One thing that pisses me off royally are websites that I must use where I end up going around in circles looking for what I need.