Re: Isn't slower navigation BETTER for web site owners?
Slower is NOT better. FASTER is _ALWAYS_ better!
Besides, the article clearly points out that eyeball focus went to things that weren't "productive", like looking longer at titles [maybe to recognize it as a title?] or buttons or other things that are NOT content, apparently to recognize them for what they are. You know, those thermal plots near the center of the page...
So this "extra time on the page" is just inefficiency, and is NOT an indicator that your page is better, or more important, or more interesting. It's just HARDER TO READ when it's 2D FLATSO FLUGLY, vs Elegant 3D Skeuomorphic. (if you ask me, I want EFFICIENT design so I can get more done).
As for the article itself:
THANK YOU THANK YOU THANK YOU THANK YOU THANK YOU!!!
It's ABOUT DAMN TIME that the TRUTH about this 2D vs 3D came out, and I have instinctively HATED the 2D FLATSO since it was excreted from the evil bowels of Redmond's "force the world to change" department. I particularly blame THIS person, though ti's possible that not ALL of it was her fault, directly. Sinofsky was merely a convenient scapegoat, and being male, easier to fire.