Gah - aethetics = aesthetics.
Anyway, on an 'ire roll' now so lets see where this goes...
If companies, who directly don't lose the billions by inserting a lovely 3d glow around their pop-up 'Hey - subscribe to our newsletter because we ROCK' as soon as you go to their web-app, really were concerned about lost productivity - I wonder how many billions, nay, Trillions, are lost daily because of 'Hey - your call is important to us, please stay on the line so we can bounce you around the globe a few times, in a phone version of a text adventure game!'
Biting the hand that feeds IT
