Re: Why track in the first place?
The reason they were tracking in the first place is because of their "Greyball" program to detect law enforcement officers doing test purchases.
Now that was a pretty piss poor excuse from then if ever I heard one. Same for the excuse of tracking customers when the driver data is available. I won't go into the other things wrong with Uber but it appears that manglement took Ethics 101 in school and used the "don't do this" to mean "do this". Given the choice of Uber or Shanks' Mare, I'll take the later thank you.
Biting the hand that feeds IT
