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Australians still buy 100,000 feature phones a quarter


Of course, the 100,000 per quarter understates the actual usage of feature phones because (unless I miss my guess) on average people keep a feature phone for much longer than a smart phone. Feature phones don't go out of date (short of major network technology changes), their batteries last years longer (because 50% of a week is still several days and perfecly usable, where 50% of a day is not usable), they don't get pawned, hacked, stolen, infected, crippled by OS and application software updates ... they just work.

So, as a first approximation, regard the 5% sales figure as indicating something like a 15% usage figure.

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