Ads? What ads?
I use the original ad-blocking technology, developed with the help of the ad industry. I've gone ad-blind. There may be an ad there, but I juts don't see the content - same as almost everyone learned not to see banner ads so many years ago.
Of course, with targeted advertising I don't get much anyway. After all, I never visit Amazon, etc., or buy anything online so targeted ads avoid me like the plague. Must be working, because I see plenty of "article continues past the ad" notices, but no ad, just the rest of the article.
If you absolutely must shop online, do it from a different browser than the one you normally use, and use it only for that.