DeepThroat or LongTongue preferred.
On a serious note.. Properly anonymised data please. Strip any and all data that can potentially be used to identify the OWNER of that data and we have a positive. Of course if we are looking at regional variances some location data my be required. However, a postcode/zip code is going to far.
The word owner is capitalised because corporate entities forget just who owns the data. Being an aggregate of data does not equate to ownership.