DeepMind should not be shunned because of its owner
Actually yes it should. That owner has been proved time and again to slurp any and all data available to it first and worry about the legality of it later. When caught they blame "a rogue engineer who added the code" and other ridiculous excuses. Who owns DeepMind should definitely be a concern for anyone whose most personal data is ultimately being shared with a company that cannot be trusted.