(Not so) optional
From the article:
"In other words, 30 per cent of people have found the switch to turn it off, and the rest haven't, don't realize it's there, or are genuinely OK with the data collection."
Or don't realise it's happening, which is not quite the same as not realising there is an option to reduce it (not turn it off).
"She cited comments from shill users like "Very well done," and "The privacy settings added to clean installs are a boon for the privacy minded."
FTFY!
Biting the hand that feeds IT
