Re: Sweating the fibre from day one.
I'd like to see a system where customers are automatically moved to the fastest available Broadband (Superfast/Ultrafast) for 12 months for free, and if the consumer then wants to downgrade or cap their service back to their previous speed (which may be technically easier), no charges will apply. This could apply as an offer to the first 80% takeup of each cabinet on G.fast for instance. So that each cabinet/splitter is 'sweated from day one' for G.fast/Fibre
Where a customer downgrades after 12 months (at the point the price increases), the cost of providing the addtional speed (£7 a month) for those first 12 months is split across the industry, as a marketing cost to get consumers to take the fastest available Broadband.
If we are spending vast amounts on new full fibre infrastructure, we need to be sweating those assets to the max from day one, they mustn't be left to develop cobwebs, waiting for customer take up.
Trying the service for 12 months automatically is by far the best way to see if they find it useful.
Biting the hand that feeds IT
