Re: Apple excels in iterative technical improvements, and marketing
Yes, Apple do iterative improvements really well. But they have also done the great leaps forward as well. These are - by nature - further in between. This is not just marketing - in fact, the ultimate marketing is to build excellence in products and then sell them. Most others just go into marketing mode to sell shoddy products. Samsung has become the ultimate case in point. Recently in Asia, I noted Samsung banners hung all over airports and just about every street corner. Apple subtly have a few Apple logos.
Apple have quite often picked up on what others have done, but made it useful - like WiFi (invented where I work). Xerox PARC stuff - well Apple were also doing similar, but actually got what PARC was doing while others - including Xerox management - missed it. If it weren't for Apple, we'd all still be doing CLI and MS-DOS - ugh!
Biting the hand that feeds IT
