Re: I don't buy it
"The issues are privacy and someone making money out of my personal information. Not how expert they are at serving the correct adverts."
Privacy is almost non-existent in our Western society. The promised business performance gains to be had from computerisation never materialised; rather, the reverse happened. Why? Because most of what business does with computers is provide data for government so they can tax us "better". It's government that's making huge amounts of dough out of us. What Goggle and Farcebook make is small beans in comparison.