VM's predecessor businesses were financial black holes. Even though a lot of the network investment has been written off it's still not exactly a licence to print money - they made an operating profit of about 10% of revenue last time around. If you have an option, it's always going to be a difficult sell as Sky supply their most-wanted TV channels and FTTC is more than good enough for most people. If they're serious about growing their customer base substantially they'll have to keep their price hikes under control - or finally merge with Vodafone.
Biting the hand that feeds IT
