The price hike happens every year.
Been using VM (was TeleWest) since since about 2005.
The increases are well above inflation. (this landline + some TV + broadband)
2008 = £33 2017 = £65 which comes out at 9% pa.
The alternative, get a new phone line installed, then the other ISP's are equally as bad.
Personally, I detest VM with a vengeance and that bearded buffoon whose brand name they use.
I know they say phone retentions and haggle, got a fiver off in 2008.